BRAND EXPERIENCE EXPERT
What drives me every day?
Striving for the perfect experience - every detail counts, every interaction should trigger enthusiasm. I firmly believe that brands are only truly effective if they are emotionally moving and can be experienced authentically.
CONSULTING.
- STRATEGIC CONSULTANCY
- STRATEGIC PLANNING
- MARKET RESEARCH
- MEASURES FOR LEAD GENERATION
PROJECT MANAGEMENT.
- CONSULTING
- COORDINATION
- CONCEPTION
- STRATEGIC PLANNING
- DIGITAL MARKETING
- EXPERIENTIAL MARKETING
CONCEPTION.
- CONCEPT DEVELOPMENT
- TENDER SUPPORT
- BUDGET CALCULATION
- PARTNER NETWORK
SPONSORING.
- SPONSORING RESEARCH
- PARTNER MANAGEMENT
- KPI TRACKING
- 360* CAMPAIGNS
DESIGN.
- CI/CD PROJECTS
- MOTION DESIGN
- PRINTING
- ONLINE
OPERATIONS.
- INTERNAL PROCESSES
- OPTIMIZE STRUCTURES
- WORK FLOW MANAGEMENT
- COMPANY PRESENTATION
PROJECTS.
NIO SPONSORSHIPS
- NIO X Berlin Fashion Week
- NIO X Ocean Film Tour
- NIO X Golf.de Tour
- NIO X Bits & Pretzels Startup Conference
- NIO X Formula Student
- NIO X IFA
Employer: NIO Deutschland GmbH
NIO PRODUCT LAUNCHES
- NIO ET7
- NIO EL7
- NIO ET5
- NIO ET5 Touring
- NIO EL6
- NIO EL8
Employer: NIO Deutschland GmbH
NIO ROADSHOWS
NIO Summer campaign conception and realisation, 360* campaign with lead gen focus
Employer: NIO Deutschland GmbH
NIO HOUSE STRATEGY
Strategy development, Team Coordination, Event Routines, Guest Management, Event Execution (BER, FFM, DD, HH), Streaming Events
Employer: NIO Deutschland GmbH
GENESIS MINT CONCEPT
Genesis
Responsibilities: Project Lead, Conception, Budgeting, Realisation
Employer: BLACKSPACE GmbH
CALLWEY AWARD CEREMONIES
Callwey Architecture Award Publications
Responsibilities: Project Lead, Sales strategy, Conception, Budgeting, Realisation
Employer: Callwey GmbH
MUNICH RE BRAND EXPERIENCE
Munich Re
Responsibilities: Team Lead, Strategic Support, Motion Design, VR Experience, Worldwide Implementation, Budgeting, Realisation
- VR experience creation
- Brand experience concept
- European, Asian and North American development of exhibition equipment
- Strategic support
Employer: BLACKSPACE GmbH
VOLKSWAGEN BRAND EVENTS
Volkswagen
Responsibilities: Project Lead, Conception, Motion Design, Budgeting, Realisation
- Volkswagen Brand Day 2016
- Volkswagen Brand Day 2017
- Volkswagen Brand congress 2017
- Volkswagen Brand Day 2018
Employer: BLACKSPACE GmbH
AUDI ROADSHOWS
Audi Germany
Responsibilities: Project Lead, Conception, Motion Design, Budgeting, Realisation
- Audi Q2 Roadshow
- Audi e-tron Testdrive concept
Employer: BLACKSPACE GmbH
AUDI DEALER EVENTS
Audi Germany
Responsibilities: Project Lead, Conception, Budgeting, Realisation
- Audi Dealer Award ceremony, Barcelona
- Audi Dealer Award ceremnoy, Ibiza
- Audi Dealer Event "New Audi TT", FFM
- Audi Dealer Event "Audi Q2", BER, FFM, DD, MUC
- Audi Dealer concept "Welcome Home"
Employer: BLACKSPACE GmbH
BMW WELT MUNICH
BMW Group
Responsibilities: Project Management, Conception, Realisation
- Husqvarna exhibition area
- BMW M exhibition area
- Rolls Royce exhibition area
- BMW Individual exhibition area
- Exhibits handling and development
Employer: becc agency
ŠKODA EXHIBITIONS
ŠKODA Auto International Automotive Exhibitions & Events.
Responsibilities: Project Management, Conception, Strategic Planning, Budgeting and Realisation
- New Delhi Motor Show (2011)
- Geneva Motor Show (2012)
- Paris Motor Show (2012)
Employer: becc agency
PROFESSIONAL EXPERIENCE
Brand Experience Lead at NIO Deutschland GmbH (Automotive)
July 2022 — July 2025
- Team Lead Brand Experience Marketing
- Conception and implementation of holistic marketing campaigns
- Development of event & community strategy
- Live marketing NIO Houses
- Product launches & campaign development
- Roadshow development & implementation
Founder Videomio (SAAS Startup)
June 2021 — July 2022
- Founding of video SaaS for special occasions
- Development of a brand
- Software development
- Marketing activation
- SWOT analysis
Head of Awards & Events at Callwey GmbH (Publisher)
Oct 2020 — Nov 2021
- Team lead Award publications architecture
- Development of sales strategies
- Event implementation award ceremonies
- Website development for all award titles
Account Manager at Blackspace GmbH (Brand Experience Agency)
Aug 2018 — April 2020
- Account management for various clients
- Personnel responsibility for a project management team
- CI/CD management
- Event management
- Motion project management
- Budget responsibility
Senior Project Manager at BLACKSPACE GmbH (Brand Experience Agency)
Nov 2013 — July 2018
- Project management for marketing campaigns
- Offer and budget responsibility
- Trade management
- Client support
Project Manager at becc agency GmbH (Brand Experience Agency)
Dec 2011 — Sep 2013
- Project management
- Brand experience projects
- CI/CD project management
All works ©agencies – see Description.
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